FOUNDATION TOA

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	<title>FOUNDATION TOA</title>
	<link>https://foundation-toa.com</link>
	<description>FOUNDATION TOA</description>
	<pubDate>Mon, 09 Mar 2026 05:14:24 +0000</pubDate>
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		<title>Homepage Images</title>
				
		<link>https://foundation-toa.com/Homepage-Images</link>

		<pubDate>Fri, 20 Oct 2023 04:39:04 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

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		<title>BRANDING</title>
				
		<link>https://foundation-toa.com/BRANDING</link>

		<pubDate>Fri, 20 Oct 2023 06:58:26 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

		<guid isPermaLink="true">https://foundation-toa.com/BRANDING</guid>

		<description>
	&#60;img width="1500" height="1085" width_o="1500" height_o="1085" data-src="https://freight.cargo.site/t/original/i/4085831a6f6bcde60b11e01ddfca0ac8eeb15b0309eb986278d83f4965915ba7/_1.jpg" data-mid="245780725" border="0"  src="https://freight.cargo.site/w/1000/i/4085831a6f6bcde60b11e01ddfca0ac8eeb15b0309eb986278d83f4965915ba7/_1.jpg" /&#62;
	
	2026The Nockin Brand Identity Design  
We designed the brand identity, logo, and symbol for the fashion brand ‘The Nockin.’
패션 브랜드 ‘The Nockin’의 브랜드 아이덴티티 디자인 (로고 &#38;amp; 심볼) 을 진행했습니다.


	&#60;img width="1875" height="1356" width_o="1875" height_o="1356" data-src="https://freight.cargo.site/t/original/i/b68258bd20298efb47c4291df21b08fe9baca4db553e643cccd6a900c1ab53f7/3.png" data-mid="239770136" border="0"  src="https://freight.cargo.site/w/1000/i/b68258bd20298efb47c4291df21b08fe9baca4db553e643cccd6a900c1ab53f7/3.png" /&#62;
	
	2025Mohhe Brand Identity Design  
We designed the brand identity, brand logo, symbol, and package design, product graphic design for the women's clothing brand 'Mohhe'.
여성복 브랜드 ‘Mohhe’의 브랜드 로고, 심볼, 패키지 디자인, 제품 그래픽 디자인을 진행했습니다.


&#60;img width="1875" height="1356" width_o="1875" height_o="1356" data-src="https://freight.cargo.site/t/original/i/b86b9d5a55f6e35330915fb80cf080376d24495a62a4d1e45850923f16952bc2/Lebane.jpg" data-mid="237472110" border="0"  src="https://freight.cargo.site/w/1000/i/b86b9d5a55f6e35330915fb80cf080376d24495a62a4d1e45850923f16952bc2/Lebane.jpg" /&#62;
	2025Lebane Brand Identity Design  
We designed the brand logo, symbol, and website for the women's clothing brand 'Lebane'.
여성복 브랜드 ‘Lebane’의 브랜드 로고, 심볼 및 웹 디자인을 진행했습니다.
	

 &#38;nbsp; &#38;nbsp;&#38;gt; &#38;nbsp; &#38;nbsp;
	2025GESGEP Brand Identity Design  
Brand Identity Design (Logo) for the bag brand 'GESGEP’.
뷰티 브랜드 ‘GESGEP’의 브랜드 로고 리디자인을 진행했습니다.
	

&#60;img width="900" height="651" width_o="900" height_o="651" data-src="https://freight.cargo.site/t/original/i/9054a05fa9e30457e7c799758bad78cf0fa2aa28f8ab3ce98e04fc10f8d58f37/--01.png" data-mid="233233395" border="0"  src="https://freight.cargo.site/w/900/i/9054a05fa9e30457e7c799758bad78cf0fa2aa28f8ab3ce98e04fc10f8d58f37/--01.png" /&#62;
	2025Demars Brand Identity Design  
Brand logo, symbol, and web design for the bag brand 'Demars’.
가방 브랜드 ‘Demars’의 브랜드 로고, 심볼 및 웹 디자인을 진행했습니다.
	

&#60;img width="900" height="651" width_o="900" height_o="651" data-src="https://freight.cargo.site/t/original/i/e25fbe3aca1947f7d06fb526ecc4d0d7ebd5b74047902189d38034c076cc2e6e/.jpg" data-mid="231742718" border="0"  src="https://freight.cargo.site/w/900/i/e25fbe3aca1947f7d06fb526ecc4d0d7ebd5b74047902189d38034c076cc2e6e/.jpg" /&#62;
	2025Seoulian&#38;nbsp;Brand Identity Design  
We developed the brand identity, logo, and packaging design for the F&#38;amp;B brand ‘Seoulian’.
F&#38;amp;B 브랜드 ‘Seoulian’의 브랜드 아이덴티티 설계, 로고 및 패키지 디자인을 진행했습니다.
	

	&#60;img width="5083" height="3677" width_o="5083" height_o="3677" data-src="https://freight.cargo.site/t/original/i/99a15f55684cc673b098aa3e90325afdd2ba6c8b08a6d3ff373a2526b8162884/Thumbnail.jpg" data-mid="221315098" border="0"  src="https://freight.cargo.site/w/1000/i/99a15f55684cc673b098aa3e90325afdd2ba6c8b08a6d3ff373a2526b8162884/Thumbnail.jpg" /&#62;
	2024TTam Brand Identity Design  
We conducted identity design, naming, logo, application, image shooting, website design, Instagram feed planning, and operation for the bag brand ‘TTam’.
가방 브랜드 ‘TTam’의 브랜드 아이덴티티 설계, 네이밍, 로고, 패키지, 이미지 촬영, 웹사이트 디자인, 인스타그램 피드 기획 및 운영을 진행했습니다.

	
&#60;img width="4097" height="2721" width_o="4097" height_o="2721" data-src="https://freight.cargo.site/t/original/i/fe0885d82b41180bd036c1d9182d1c87c47c4d984a22c1cf9b61277397b0ee33/1.png" data-mid="205298316" border="0"  src="https://freight.cargo.site/w/1000/i/fe0885d82b41180bd036c1d9182d1c87c47c4d984a22c1cf9b61277397b0ee33/1.png" /&#62;
	2024Shop M Brand Identity Design&#38;nbsp; 
We conducted a re-design of the brand identity design (logo &#38;amp; symbol) of the women's clothing brand 'Shop M'.
여성복 브랜드 ‘Shop M’의 브랜드 아이덴티티 디자인 (로고 &#38;amp; 심볼) 리디자인을 진행했습니다.
	

&#60;img width="4097" height="2721" width_o="4097" height_o="2721" data-src="https://freight.cargo.site/t/original/i/e19cd96a7b8adba3e848de5b21692118b7ab276325a773d54602d003cefcf29c/-1--32x-80.jpg" data-mid="197645686" border="0"  src="https://freight.cargo.site/w/1000/i/e19cd96a7b8adba3e848de5b21692118b7ab276325a773d54602d003cefcf29c/-1--32x-80.jpg" /&#62;
	2023Answer Is Yes Instagram Feed Design 
We built, planned, and directed the Instagram operation guide of 'Answer Is Yes'.
‘Answer Is Yes’의 인스타그램 운용 가이드 구축, 기획, 디자인 디렉팅을 진행했습니다.
	

	&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/b3c7d6be38d329beaf9df1082ae350bf483deb86fa377ed3861d10cde5140e7a/WRY-2.png" data-mid="197645962" border="0"  src="https://freight.cargo.site/w/1000/i/b3c7d6be38d329beaf9df1082ae350bf483deb86fa377ed3861d10cde5140e7a/WRY-2.png" /&#62;
	2023WRY Brand Identity Design &#38;amp; Visual Directing&#38;nbsp;
We conducted identity design, naming, logo, symbol, package, image shooting, Instagram feed planning, and operation directing of WRY, a traditional makgeolli liquor brand.막걸리 전통주 브랜드 ‘WRY’의 아이덴티티 설계, 네이밍, 로고, 심볼, 패키지, 이미지 촬영, 인스타그램 피드 기획 및 운영 디렉팅을 진행했습니다.&#38;nbsp;


	&#60;img width="2440" height="1765" width_o="2440" height_o="1765" data-src="https://freight.cargo.site/t/original/i/722047c99461b87bcc0ea7ecf7c7a8f685001273e3a52b783e585bfe86ad77a4/Purpose-.png" data-mid="197645977" border="0"  src="https://freight.cargo.site/w/1000/i/722047c99461b87bcc0ea7ecf7c7a8f685001273e3a52b783e585bfe86ad77a4/Purpose-.png" /&#62;
	2022Purpose Brand Identity Design &#38;amp; Visual Directing
We worked on a branding project for Purpose Brand Strategy, logo and symbol, package, designing the website,&#38;nbsp; Campaign Image, and Constructing the Instagram Feed.&#38;nbsp;
‘Purpose’의 브랜드 아이덴티티 설계, 로고와 심볼, 패키지, 웹&#38;amp;모바일 사이트, 이미지 촬영, 인스타그램 피드 기획 및 운영 디렉팅을 진행했습니다.

	
	&#60;img width="2440" height="1765" width_o="2440" height_o="1765" data-src="https://freight.cargo.site/t/original/i/954a0b593dd29739ace073d047cfb73d6ca19a3e45cb31345146bad963c1e785/.png" data-mid="195202208" border="0"  src="https://freight.cargo.site/w/1000/i/954a0b593dd29739ace073d047cfb73d6ca19a3e45cb31345146bad963c1e785/.png" /&#62;


	2022Muarmus Brand Identity Design &#38;amp; Visual Directing
We worked on a Branding project for Muarmus creating the logo and symbol, designing the website, and planning and operating the Instagram.‘Muarmus’의 브랜드 아이덴티티인 로고와 심벌 제작, 웹사이트 제작 디렉팅과 인스타그램 피드 기획 및 운영을 진행했습니다.

	
&#60;img width="2440" height="1765" width_o="2440" height_o="1765" data-src="https://freight.cargo.site/t/original/i/953dcfafbdb52a2250339da280ed2c6ea996dfdc5f0d15cb7bb3aa2439eba2c2/1.png" data-mid="195201685" border="0"  src="https://freight.cargo.site/w/1000/i/953dcfafbdb52a2250339da280ed2c6ea996dfdc5f0d15cb7bb3aa2439eba2c2/1.png" /&#62;

	2022The Barnnet Brand Identity Design &#38;amp; Visual DirectingWe worked on a Branding project for The Barnnet creating the logo and symbol, designing the website, and planning and operating the Instagram.‘The Barnnet’ 브랜드 아이덴티티인 로고와 심벌 제작, 웹사이트 제작 디렉팅과 인스타그램 피드 기획 및 운영을 진행했습니다.


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		<title>The Nockin</title>
				
		<link>https://foundation-toa.com/The-Nockin</link>

		<pubDate>Mon, 09 Mar 2026 05:14:24 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

		<guid isPermaLink="true">https://foundation-toa.com/The-Nockin</guid>

		<description>&#60;img width="2000" height="692" width_o="2000" height_o="692" data-src="https://freight.cargo.site/t/original/i/10e8090829a8b0374cfddc5be5ca0cf94fa68b9f2527ea9c60f324180af8f5d8/_2.jpg" data-mid="245779180" border="0"  src="https://freight.cargo.site/w/1000/i/10e8090829a8b0374cfddc5be5ca0cf94fa68b9f2527ea9c60f324180af8f5d8/_2.jpg" /&#62;


	The Nockin Brand Identity Design

The Nockin is a brand that pursues restrained design and a quiet sense of beauty, grounded in the elegance of classic style. Through clean lines and refined expression, it conveys a balanced sense of stability and sculptural aesthetics.


The Nockin은 클래식의 고급스러움을 바탕으로 절제된 디자인과 고요한 아름다움을 지향하는 브랜드입니다. 단정한 선과 정제된 표현을 통해 균형 있는 안정감과 조형적인 아름다움을 담아냅니다.
	

Logo Design
	

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a15c88f11f0cfe5956e80f98bce050ea3539cd71977bfdffca25b77760b9a3f1/THE-NOCKIN_1.jpg" data-mid="245779334" border="0"  src="https://freight.cargo.site/w/1000/i/a15c88f11f0cfe5956e80f98bce050ea3539cd71977bfdffca25b77760b9a3f1/THE-NOCKIN_1.jpg" /&#62;


	The new brand identity of The Nockin was developed as a wordmark that succinctly embodies its vision and core values, delicately built upon a stable and restrained structure. The harmonious use of uppercase and lowercase letters further enhances the brand’s presence, expressing a classic yet refined image.


The Nockin의 새로운 브랜드 아이덴티티는 비전과 핵심가치를 함축적으로 담아 안정적이고 절제된 구조 위에 섬세하게 구축된 워드마크로 개발되었습니다. 대소문자의 조화로운 구성은 브랜드의 존재감을 한층 강화하며, 클래식하면서도 정제된 새로운 이미지를 표현합니다.
	

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3f4b068106ae648f4a5fa2d1fa54088d873d7d15d05fb7411933177780a463ac/THE-NOCKIN_2.jpg" data-mid="245779340" border="0"  src="https://freight.cargo.site/w/1000/i/3f4b068106ae648f4a5fa2d1fa54088d873d7d15d05fb7411933177780a463ac/THE-NOCKIN_2.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/df7dc7b424232a90f7fd330d6e823014f5797423453e88df6e79b18d7378f68c/THE-NOCKIN_3.jpg" data-mid="245779341" border="0"  src="https://freight.cargo.site/w/1000/i/df7dc7b424232a90f7fd330d6e823014f5797423453e88df6e79b18d7378f68c/THE-NOCKIN_3.jpg" /&#62;


	Symbol Design
	

&#60;img width="3000" height="1670" width_o="3000" height_o="1670" data-src="https://freight.cargo.site/t/original/i/bcdc172ebdc9403b90ebbcba83ead7678bbf14b2c2f2ca74fa813c6b11ee302c/THE-NOCKIN_4.jpg" data-mid="245779370" border="0"  src="https://freight.cargo.site/w/1000/i/bcdc172ebdc9403b90ebbcba83ead7678bbf14b2c2f2ca74fa813c6b11ee302c/THE-NOCKIN_4.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/38fabf4120fd77e7e293ff3a15b2d50b7b3b3d5c11672a49ab40b8762a58d1f4/THE-NOCKIN_5.jpg" data-mid="245779380" border="0"  src="https://freight.cargo.site/w/1000/i/38fabf4120fd77e7e293ff3a15b2d50b7b3b3d5c11672a49ab40b8762a58d1f4/THE-NOCKIN_5.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/78c9f87362286265184981a13293fd8b846f760edef9262e27ff5f2cfc736d3d/THE-NOCKIN_6.jpg" data-mid="245779381" border="0"  src="https://freight.cargo.site/w/1000/i/78c9f87362286265184981a13293fd8b846f760edef9262e27ff5f2cfc736d3d/THE-NOCKIN_6.jpg" /&#62;

	
The symbol of The Nockin is composed of the key letters ‘t’ and ‘n’, reinforcing the brand’s presence while enhancing recognizability through its restrained form and generous use of space. The dot placed beside the ‘t’ is not merely a decorative element, but a subtle touch of wit unique to the symbol, derived from the wordmark.


The Nockin의 심볼은 핵심 철자 ’t’와 ’n’의 구성으로 브랜드의 존재감을 한층 강화하며, 절제된 형태와 넉넉한 여백을 통해 인지성을 높입니다. 또한 ’t’ 옆에 배치된 점은 단순한 장식 요소가 아닌 워드마크에서 파생된 심볼만의 위트를 나타냅니다.
	

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9d779eb4660559145d50c7487b223ff7b44eb8f7f14eb5ca556b9056915b7358/THE-NOCKIN_7.jpg" data-mid="245779393" border="0"  src="https://freight.cargo.site/w/1000/i/9d779eb4660559145d50c7487b223ff7b44eb8f7f14eb5ca556b9056915b7358/THE-NOCKIN_7.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2e3f6ee957a6bf5f6b0be60e294ad9f1786ce174ed24e4c4133340b197ba0472/THE-NOCKIN_8.jpg" data-mid="245779395" border="0"  src="https://freight.cargo.site/w/1000/i/2e3f6ee957a6bf5f6b0be60e294ad9f1786ce174ed24e4c4133340b197ba0472/THE-NOCKIN_8.jpg" /&#62;


	CLIENT The NockinART DIRECTION Foundation toa


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	<item>
		<title>Mohhe</title>
				
		<link>https://foundation-toa.com/Mohhe</link>

		<pubDate>Mon, 20 Oct 2025 06:18:14 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

		<guid isPermaLink="true">https://foundation-toa.com/Mohhe</guid>

		<description>&#60;img width="2000" height="671" width_o="2000" height_o="671" data-src="https://freight.cargo.site/t/original/i/fea6c523b49b0ed298375e0af1ef9646697f7b865983b8f2db5d8a0a9a77ddf0/7-3.png" data-mid="239572559" border="0"  src="https://freight.cargo.site/w/1000/i/fea6c523b49b0ed298375e0af1ef9646697f7b865983b8f2db5d8a0a9a77ddf0/7-3.png" /&#62;


	Mohhe Brand Identity Design

Mohhe draws inspiration from the daily lives of women living in the city. 
Rather than simply emphasizing trends, the brand focuses on creating clothing that naturally integrates with the moments and realities women encounter every day.


Mohhe는 도시에서 살아가는 여성들의 일상에서 영감을 받습니다. 
단순히 트렌디함을 강조하는 것이 아니라, 여성들이 매일 마주하는 순간과 현실 속에서 자연스럽게 어우러지는 옷을 만드는 것을 핵심으로 삼습니다.&#38;nbsp;&#38;nbsp;
&#38;nbsp;

	
	Logo Design
	

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/eccfea184c3d4171d2c5b707db25f352cd062570f6d32fd211d7ad14a8c9646d/2.png" data-mid="239769584" border="0"  src="https://freight.cargo.site/w/1000/i/eccfea184c3d4171d2c5b707db25f352cd062570f6d32fd211d7ad14a8c9646d/2.png" /&#62;


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a82dbfe645da1576bb1348886408ee17a8336bd4ade94f629fb137784fd5126a/3.png" data-mid="239769586" border="0"  src="https://freight.cargo.site/w/1000/i/a82dbfe645da1576bb1348886408ee17a8336bd4ade94f629fb137784fd5126a/3.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d7ec95b800f081ab93a0c405bcb1716a23fccd9a8d751583b150c489faa7b88e/4.png" data-mid="239769582" border="0"  src="https://freight.cargo.site/w/1000/i/d7ec95b800f081ab93a0c405bcb1716a23fccd9a8d751583b150c489faa7b88e/4.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/80693986058b37a1ae41b04dde037e84fcc0f2d648f8003922248def038f10da/5.png" data-mid="239769583" border="0"  src="https://freight.cargo.site/w/1000/i/80693986058b37a1ae41b04dde037e84fcc0f2d648f8003922248def038f10da/5.png" /&#62;


Based on this, the logo symbol was designed using a serif typeface to convey elegance and a classic sensibility, while minimizing curves and emphasizing the size of the serifs to achieve a modern yet streamlined feel. The near-square proportions and low contrast strokes maintain overall balance and a minimalist mood, with the first letter highlighted to visually anchor the brand.


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/37bd27b032318dec9a0610905f3524cb615712bfe10ca8d026475d16ea6ea827/6.png" data-mid="239769587" border="0"  src="https://freight.cargo.site/w/1000/i/37bd27b032318dec9a0610905f3524cb615712bfe10ca8d026475d16ea6ea827/6.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c4b839365f51bb704eec81c513a688ab77e1bbbb2fd78f067445bc0acb72968f/7.png" data-mid="239769585" border="0"  src="https://freight.cargo.site/w/1000/i/c4b839365f51bb704eec81c513a688ab77e1bbbb2fd78f067445bc0acb72968f/7.png" /&#62;

	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/76945e7ac12a98d1688368d99effcc4a3a76c57e032129ae589a81ea1136e78f/1--18.png" data-mid="239704787" border="0"  src="https://freight.cargo.site/w/1000/i/76945e7ac12a98d1688368d99effcc4a3a76c57e032129ae589a81ea1136e78f/1--18.png" /&#62;
	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/f2fdfa16e2fc454e4d7dcc28f6210fd6e9700880fe29acff92eab0677cbda15e/1--119.png" data-mid="239704788" border="0"  src="https://freight.cargo.site/w/1000/i/f2fdfa16e2fc454e4d7dcc28f6210fd6e9700880fe29acff92eab0677cbda15e/1--119.png" /&#62;


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/45a6a8e171b59d70f00aeb5bd6ecba9ade785a376677bfb44104f5b34d38d76e/1--21.png" data-mid="239704592" border="0"  src="https://freight.cargo.site/w/1000/i/45a6a8e171b59d70f00aeb5bd6ecba9ade785a376677bfb44104f5b34d38d76e/1--21.png" /&#62;


	이를 바탕으로 로고 심볼 설계 과정에서는 세리프 서체를 선택해 우아함과 클래식한 감각을 전달하되, 곡선을 최소화하고 세리프 크기를 강조해 모던하면서도 간결한 분위기를 구현했습니다. 정사각형에 가까운 비율과 대비가 적은 획으로 전체적인 균형을 잡아 미니멀한 무드를 유지하며, 첫 글자를 강조해 브랜드 중심을 시각적으로 명확히 드러냅니다. 

The logo has been redefined as a visual language that reflects Mohhe’s philosophy and the everyday lives of urban women. The completed design naturally connects the brand’s identity with the user experience, expressing Mohhe’s unique character through elegance and concise modernity.
모흐의 철학과 도시 여성들의 일상을 담은 시각적 언어로 로고를 재정립했습니다. 이렇게 완성된 로고는 브랜드의 아이덴티티와 경험을 자연스럽게 연결하며,
우아하면서도 간결한 모던함을 통해 모흐만의 고유한 정체성을 표현합니다.

	
	CLIENT Mohhe
Brand Strategy QQAA
ART DIRECTION Foundation toa


Crafted with the help of AI.

</description>
		
	</item>
		
		
	<item>
		<title>Lebane</title>
				
		<link>https://foundation-toa.com/Lebane</link>

		<pubDate>Tue, 26 Aug 2025 07:29:21 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

		<guid isPermaLink="true">https://foundation-toa.com/Lebane</guid>

		<description>&#60;img width="2000" height="692" width_o="2000" height_o="692" data-src="https://freight.cargo.site/t/original/i/c9af815ac60ef172d02e832d6064f62fefa87713c61d031c87bf88ccfbd70bf7/Untitled-1.jpg" data-mid="237471622" border="0"  src="https://freight.cargo.site/w/1000/i/c9af815ac60ef172d02e832d6064f62fefa87713c61d031c87bf88ccfbd70bf7/Untitled-1.jpg" /&#62;


	Lebane Brand Identity Design

LEBANE is a fashion brand inspired by the phrase "Le Bein," meaning "to achieve harmony." It reinterprets classic elegance in a modern way, based on harmony and restrained beauty. The brand pursues understated sophistication and a timeless, unique aesthetic. We carried out both the logo redesign and website design together.


LEBANE는 ‘조화를 이루다’라는 의미의 “Le Bein”에서 영감을 받아, 조화와 절제된 아름다움을 바탕으로 클래식한 품격을 현대적으로 재해석하는 패션 브랜드입니다. 과장 없는 우아함과 시간에 구애받지 않는 고유한 미학을 지향하며, 로고 리디자인과 웹사이트 디자인을 함께 진행하였습니다.
	

 &#38;nbsp; &#38;nbsp;&#38;gt; &#38;nbsp; &#38;nbsp;


	It reflects the brand’s philosophy of harmony and understated elegance, with flowing lines that evoke the movement of a pointed pen, carrying quiet confidence rather than bold assertion.


브랜드가 추구하는 조화와 절제된 우아함의 철학을 담고 있으며, 유려하게 흐르는 선들은 과감한 주장보다 조용한 자신감을 품은 뾰족한 펜촉의 움직임을 연상시킵니다.
	

	Logo Design
	

&#60;img width="2250" height="2812" width_o="2250" height_o="2812" data-src="https://freight.cargo.site/t/original/i/2f7faf67c038625326482602714881ab8475f4b321efe3fc192af8c529ce5272/_03.jpg" data-mid="237471873" border="0"  src="https://freight.cargo.site/w/1000/i/2f7faf67c038625326482602714881ab8475f4b321efe3fc192af8c529ce5272/_03.jpg" /&#62;
	&#60;img width="2250" height="2812" width_o="2250" height_o="2812" data-src="https://freight.cargo.site/t/original/i/310f11198fef2f191f2e62ebf4976cd5edfcd114d6241206d420b80e3fa0a80e/_04.jpg" data-mid="237471874" border="0"  src="https://freight.cargo.site/w/1000/i/310f11198fef2f191f2e62ebf4976cd5edfcd114d6241206d420b80e3fa0a80e/_04.jpg" /&#62;


The script version of LEBANE’s logo is characterized by an elegant flow, reminiscent of writing with a pointed pen, conveying a refined and graceful impression. The secondary logo is based on a typeface featuring sharp serifs with slender, elongated proportions, creating a sense of contrast and sophistication.


르베인의 스크립트 버전 로고는 뾰족한 펜촉으로 쓰인 듯한 유려함이 특징적으로, 우아한 느낌을 전달하고
르베인의 세컨더리 로고는 얇고 긴 비율과 대비감이 드러나는 첨예한 세리프가 특징적인 서체 기반으로 디자인되었습니다.
	

	Symbol Design
	

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1e5d99944069ea65591740fa4716aa697cb194645948bd9e970f8ed437ebf35d/_05.jpg" data-mid="237471875" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/1e5d99944069ea65591740fa4716aa697cb194645948bd9e970f8ed437ebf35d/_05.jpg" /&#62;


The basic symbol of Lebain was designed in a monogram format that elegantly combines the initials ‘L’ and ‘B’ to clearly represent the brand’s identity.


르베인의 베이직 심볼은 브랜드의 정체성을 명확하게 드러내기 위해, 르베인의 이니셜인 ‘L’과 ‘B’를 세련되게 조합한 모노그램 형식으로 디자인되었습니다.
	

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/715cbd4b8f48b09d3765494a8fb2fde97281d93a601326c957e97fd340d497dc/_06.jpg" data-mid="237471876" border="0"  src="https://freight.cargo.site/w/1000/i/715cbd4b8f48b09d3765494a8fb2fde97281d93a601326c957e97fd340d497dc/_06.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/96043b2b95c344aefbef83f8545d6296731c7da3c86702da8c4f7da1abae98e9/_07.jpg" data-mid="237471877" border="0"  src="https://freight.cargo.site/w/1000/i/96043b2b95c344aefbef83f8545d6296731c7da3c86702da8c4f7da1abae98e9/_07.jpg" /&#62;

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/72a7fdad9652951978829556a07355dede50f5a83e13a6c90af8ec6b18ce9af1/_08.jpg" data-mid="237471878" border="0"  src="https://freight.cargo.site/w/1000/i/72a7fdad9652951978829556a07355dede50f5a83e13a6c90af8ec6b18ce9af1/_08.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/31c657486b874f38be4b732288e2d4c9ee01279ea707e33652000b2a21f26ce1/_09.jpg" data-mid="237471879" border="0"  src="https://freight.cargo.site/w/1000/i/31c657486b874f38be4b732288e2d4c9ee01279ea707e33652000b2a21f26ce1/_09.jpg" /&#62;


Web Design


 &#38;nbsp; &#38;nbsp;&#38;gt; &#38;nbsp; &#38;nbsp;


The web design was developed based on Lebain’s core brand keywords: "Romantic Classic," "Delicate Sensibility," and "Simple Elegance." It aims to harmoniously express a classic yet emotional mood, using refined and clean lines along with restrained colors and a simple layout to naturally convey the brand’s clear, pure sensibility and understated aesthetics.


르베인의 브랜드 핵심 키워드인 ‘로맨틱 클래식’, ‘세심한 감각’, ‘담백한 아름다움’을 바탕으로 웹 디자인을 진행하였습니다. 클래식하면서도 감성적인 무드를 조화롭게 표현하고자 하였으며, 세련되고 깔끔한 라인으로 절제된 컬러와 심플한 구성으로 브랜드의 맑고 순수한 감성과 담백한 미학이 자연스럽게 전달되도록 하였습니다.
	

	CLIENT LebaneART DIRECTION Foundation toa
WEBSITE DEVELOP Facto


</description>
		
	</item>
		
		
	<item>
		<title>GESGEP</title>
				
		<link>https://foundation-toa.com/GESGEP</link>

		<pubDate>Thu, 05 Jun 2025 05:33:50 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

		<guid isPermaLink="true">https://foundation-toa.com/GESGEP</guid>

		<description>&#60;img width="2000" height="772" width_o="2000" height_o="772" data-src="https://freight.cargo.site/t/original/i/749d85efb03188e9adacd0de46bda8a335afaebf7d58fb51d9ca27c986050e70/11.png" data-mid="234193872" border="0"  src="https://freight.cargo.site/w/1000/i/749d85efb03188e9adacd0de46bda8a335afaebf7d58fb51d9ca27c986050e70/11.png" /&#62;


	GESGEP Brand Identity Design

GESGEP is a beauty brand well known for its sophisticated makeup products.With its trendy and stylish product design and high quality, it has gained attention among professional makeup artists.However, the original logo—set in a handwritten lowercase style—lacked visual clarity and gave off an outdated impression, falling short of conveying a modern image.To address this, we undertook a logo redesign project to reinterpret the brand’s identity and make it more appealing to a broader audience.


GESGEP은 감각적인 메이크업 제품으로 잘 알려진 뷰티 브랜드로,
트렌디하면서도 감각적인 제품 디자인과 높은 품질로 메이크업 아티스트들 사이에서 주목을 받고 있는 브랜드입니다.
그러나 기존 로고는 손글씨체의 소문자 형태로 구성되어 있어, 시각적으로 가독성이 떨어지고 현대적인 감각과는 거리가 있는 인상을 주고 있었습니다.

이에 따라 브랜드의 정체성을 재해석하고, 더 넓은 소비자층에게 어필할 수 있는 로고 리디자인 작업을 진행하게 되었습니다.&#38;nbsp;
&#38;nbsp;

	
	Logo Design
	

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2fd547b66291196e044fdc23c7e0c9f569128d9f77e82b51fde0bbb921f04010/01.png" data-mid="234191350" border="0"  src="https://freight.cargo.site/w/1000/i/2fd547b66291196e044fdc23c7e0c9f569128d9f77e82b51fde0bbb921f04010/01.png" /&#62;


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7e9842e9db5dd5bcb732fac67b4cde24abcaab3bfae4de2a5e01e1542870d039/02.png" data-mid="234191351" border="0"  src="https://freight.cargo.site/w/1000/i/7e9842e9db5dd5bcb732fac67b4cde24abcaab3bfae4de2a5e01e1542870d039/02.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/46e251846e67b795a99b3d41c0e7a9c9f48ad122e02949b2c9e878454d0249ec/03.png" data-mid="234191352" border="0"  src="https://freight.cargo.site/w/1000/i/46e251846e67b795a99b3d41c0e7a9c9f48ad122e02949b2c9e878454d0249ec/03.png" /&#62;


By replacing the uppercase 'E' with a lowercase 'e' scaled to match the capital height, a visual variation was introduced, creating a distinct point of difference within the repeated letterforms. This added a subtle design detail to the logo, maintaining overall consistency in the brand name while incorporating a unique typographic element.


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/890dbcfda8e5f1e216c93fb9e9d1b984445a776554df475cab41b33560e3c094/05.png" data-mid="234191353" border="0"  src="https://freight.cargo.site/w/1000/i/890dbcfda8e5f1e216c93fb9e9d1b984445a776554df475cab41b33560e3c094/05.png" /&#62;


	대문자 'E' 대신 크기에 맞춘 소문자 'e'를 사용하여 시각적인 변화를 주고,반복되는 형태 속에서 차별점을 만들어 로고에 디테일한 특징을 추가했습니다. 
이를 통해 브랜드명 전체에 통일감을 유지하면서도 독특한 조형 요소를 부여했습니다.
	

Upcoming


 &#38;nbsp; &#38;nbsp;&#38;gt; &#38;nbsp; &#38;nbsp;


	CLIENT Gesgep
Brand Strategy QQAA
ART DIRECTION Foundation toa

</description>
		
	</item>
		
		
	<item>
		<title>Demars</title>
				
		<link>https://foundation-toa.com/Demars</link>

		<pubDate>Wed, 14 May 2025 02:02:44 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

		<guid isPermaLink="true">https://foundation-toa.com/Demars</guid>

		<description>&#60;img width="2000" height="692" width_o="2000" height_o="692" data-src="https://freight.cargo.site/t/original/i/4545b5d5c20057ee98b78b1547f43f86736f16d736719a6bef34e01d164583a6/---3.png" data-mid="233176413" border="0"  src="https://freight.cargo.site/w/1000/i/4545b5d5c20057ee98b78b1547f43f86736f16d736719a6bef34e01d164583a6/---3.png" /&#62;


	Demars Brand Identity Design

The logo of Demars is built upon a curvature-driven design language, creating an elegant and organic brand tone.The overall design adopts a minimalist approach by eliminating superfluous details and focusing on the essence of form, which contributes to building an intuitive and visually consistent brand identity.Additionally, the logo ensures high readability and enables immediate brand recognition.


Demars의 로고는 곡선 중심의 조형 언어를 바탕으로 유려하고 유기적인 브랜드 톤을 형성합니다.전체적인 디자인은 디테일을 절제한 미니멀리즘적 접근을 통해 조형적 본질에 집중하고 있으며, 이는 직관적이고 시각적으로 일관된 브랜드 아이덴티티를 구축하는 데 기여합니다. 
또한, 가독성과 즉각적인 브랜드 인지에 용이합니다.&#38;nbsp; &#38;nbsp;
	

	&#60;img width="700" height="933" width_o="700" height_o="933" data-src="https://freight.cargo.site/t/original/i/d65f52b49cdf795698a8ae11b8dc25b2ad6c01706bd59f3ed9706e43b2bad594/_2.jpg" data-mid="233168143" border="0" src="//freight.cargo.site/w/700/q/94/i/d65f52b49cdf795698a8ae11b8dc25b2ad6c01706bd59f3ed9706e43b2bad594/_2.jpg" style="width: 467.525px; height: 623.145px; display: none;"&#62;
	 

	Logo Design
	

	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/b87f8444ec0f44dac8cdae07315ba2e005c02e6fa71cc10bd61fdcc18d919484/2--21.png" data-mid="233168524" border="0"  src="https://freight.cargo.site/w/1000/i/b87f8444ec0f44dac8cdae07315ba2e005c02e6fa71cc10bd61fdcc18d919484/2--21.png" /&#62;


	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/4659629098cda50de817839ff9a6326cf036dd326e554443180eb64d220e6263/2--20.png" data-mid="233168523" border="0"  src="https://freight.cargo.site/w/1000/i/4659629098cda50de817839ff9a6326cf036dd326e554443180eb64d220e6263/2--20.png" /&#62;
	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/489bdeda608c9b50dadf15f6ef3ae7c221c230689624cc99a85a95bbc9969312/2--19.png" data-mid="233168522" border="0"  src="https://freight.cargo.site/w/1000/i/489bdeda608c9b50dadf15f6ef3ae7c221c230689624cc99a85a95bbc9969312/2--19.png" /&#62;
	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/f0451780ec113caf71059c42770006ed875f9ac77214b91f3cae7df4fe699d92/2--18.png" data-mid="233168521" border="0"  src="https://freight.cargo.site/w/1000/i/f0451780ec113caf71059c42770006ed875f9ac77214b91f3cae7df4fe699d92/2--18.png" /&#62;


This symbol design embodies the pure aesthetics of geometry, beyond text.It features two versions with adjusted thickness, creatively utilizing the consonants D, M, and S from ‘Demars’along with a third design showcasing an organic and natural form for special occasions—making a total of three distinctive symbol designs.


텍스트가 아닌 순수한 도형의 미학을 담아낸 심볼 디자인입니다.‘Demars’의 자음 D, M, S를 활용한 디자인으로&#38;nbsp;두께를 조절해 완성한 두 가지 디자인과특별한 상황에서 사용할 수 있는 유기적이고 자연스러운 형태의 디자인으로 총 세 가지 심볼 디자인입니다.


	Camel, ivory, and black are the key colors.
The palette emphasizes balance, 
using camel moderately
and pairing it with ivory and black in recommended proportions.
카멜, 아이보리, 블랙이 주요 색상입니다.이 팔레트는 균형을 강조하며, 카멜은 적절히 사용하고 아이보리와 블랙과 조화롭게 배합해 사용합니다.

	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/8609ee5de5be5484baa0c6af3fb3f344bb9e5297e952634a306aa492e0d73a85/2--16.png" data-mid="233168520" border="0"  src="https://freight.cargo.site/w/1000/i/8609ee5de5be5484baa0c6af3fb3f344bb9e5297e952634a306aa492e0d73a85/2--16.png" /&#62;


Web Design


 &#38;nbsp; &#38;nbsp;&#38;gt; &#38;nbsp; &#38;nbsp;


Based on common practices from various brands that emphasize a single large image to create a strong visual impact,we have restructured the existing website into a more organized design focused on user convenience and improved usability.


	이미지 한장으로 크게 넣어 비주얼적인 접근을 유도하고 이미지를 강조하는 방식의 다양한 브랜드에서 활용하는 형태를 기반으로
기존 웹사이트를 보다 정돈된, 사용자 편의를 고려한 디자인으로 재구성했습니다.
	

	CLIENT DemarsART DIRECTION Foundation toa
WEBSITE DEVELOP Entropyparadox
</description>
		
	</item>
		
		
	<item>
		<title>Seoulian</title>
				
		<link>https://foundation-toa.com/Seoulian</link>

		<pubDate>Wed, 30 Apr 2025 08:31:46 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

		<guid isPermaLink="true">https://foundation-toa.com/Seoulian</guid>

		<description>&#60;img width="2000" height="692" width_o="2000" height_o="692" data-src="https://freight.cargo.site/t/original/i/c30792d47af529a0c700b5f17bb5025e57f10c26a8293d6a99cb92a26b2d8fd1/_1.jpg" data-mid="231740304" border="0"  src="https://freight.cargo.site/w/1000/i/c30792d47af529a0c700b5f17bb5025e57f10c26a8293d6a99cb92a26b2d8fd1/_1.jpg" /&#62;


	Seoulian Brand Identity Design

Seoulian is an F&#38;amp;B brand that embodies Korean restraint and understated depth, reinterpreting tradition through refined classicism. It aspires to a unique sense of timeless elegance, subtly expressed without excess or trend-driven influence.


서울리안은 한국적인 절제미와 담백한 깊이를 담아, 세련된 클래식함으로 전통을 현대적으로 풀어낸 F&#38;amp;B 브랜드입니다.

우아함을 과하지 않게 드러내며, 유행을 타지 않는 고유의 품격을 지향합니다.&#38;nbsp; &#38;nbsp;


	&#60;img width="700" height="933" width_o="700" height_o="933" data-src="https://freight.cargo.site/t/original/i/d65f52b49cdf795698a8ae11b8dc25b2ad6c01706bd59f3ed9706e43b2bad594/_2.jpg" data-mid="231740305" border="0"  src="https://freight.cargo.site/w/700/i/d65f52b49cdf795698a8ae11b8dc25b2ad6c01706bd59f3ed9706e43b2bad594/_2.jpg" /&#62;
	&#60;img width="700" height="933" width_o="700" height_o="933" data-src="https://freight.cargo.site/t/original/i/7c519059dd6926f43416f2da7bba9f2883eaf003000d72513da080def20ab9a5/_3.jpg" data-mid="231740306" border="0"  src="https://freight.cargo.site/w/700/i/7c519059dd6926f43416f2da7bba9f2883eaf003000d72513da080def20ab9a5/_3.jpg" /&#62;
	&#60;img width="700" height="933" width_o="700" height_o="933" data-src="https://freight.cargo.site/t/original/i/bca671772bc4988deec6c60e6cbb01837ced683ff7851d4c2a3b252e20687096/_4.jpg" data-mid="231740307" border="0"  src="https://freight.cargo.site/w/700/i/bca671772bc4988deec6c60e6cbb01837ced683ff7851d4c2a3b252e20687096/_4.jpg" /&#62;

	
	Lee bae (1956) , Brushstroke

	
	Charcoal is one of the most primitive drawing tools, capturing the raw texture of the material itself through layered strokes and smudging to build density and depth. By adjusting pressure and angle, it expresses a natural yet delicate sense of volume and tactility.


숯과 목탄은 가장 원초적인 그림 도구로, 재료의 질감을 그대로 담아내며 레이어를 쌓고 문지르는 방식으로 밀도와 입체감을 표현합니다.

압력과 각도에 따라 깊이를 조절하며, 자연 그대로의 거칠고도 섬세한 미감을 전달합니다. 

	
	Logo Design
	

	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/070cd62125a6e4e16dfbcbcdaa06e9d364a6588ad231d79f8e2b6ec5b7afe903/_5.gif" data-mid="231740545" border="0"  src="https://freight.cargo.site/w/1000/i/070cd62125a6e4e16dfbcbcdaa06e9d364a6588ad231d79f8e2b6ec5b7afe903/_5.gif" /&#62;
Logotype system is inspired by the texture of charcoal—particularly natural wood charcoal — and is designed to harmonize with graphic imagery that emphasizes a strong sense of craft. It is based on a modern sans-serif typeface, subtly enhanced with serif-like details to blend tradition and modernity.

	
숯, 특히 목탄의 질감에서 영감을 받아 크래프트적인 느낌이 강한 그래픽 이미지와 조화를 이루는
로고타입 시스템입니다.

모던한 산세리프 서체를 기반으로 하되, 세리프를 연상시키는 섬세한 디테일을 더해 전통성과 현대성을 함께 담아냅니다.


	&#38;nbsp;&#38;nbsp;


Logo System
&#60;img width="1400" height="779" width_o="1400" height_o="779" data-src="https://freight.cargo.site/t/original/i/4c3930fb8757155763787cf74b9c6fa347cf63d64b57aa0a2a944ce4accd73d8/_6.gif" data-mid="231742175" border="0"  src="https://freight.cargo.site/w/1000/i/4c3930fb8757155763787cf74b9c6fa347cf63d64b57aa0a2a944ce4accd73d8/_6.gif" /&#62;

	&#60;img width="1530" height="933" width_o="1530" height_o="933" data-src="https://freight.cargo.site/t/original/i/0db34671dff73ad4192a10debe8a55345002be21a6af0bd32865e9abacd80285/_7.jpg" data-mid="231740442" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0db34671dff73ad4192a10debe8a55345002be21a6af0bd32865e9abacd80285/_7.jpg" /&#62;
	&#60;img width="1530" height="933" width_o="1530" height_o="933" data-src="https://freight.cargo.site/t/original/i/ced5bfd15b2bbc22efc5c3c0f5c12138001fdd357a3a56bfa6b43742d63b9daa/_8.jpg" data-mid="231740443" border="0"  src="https://freight.cargo.site/w/1000/i/ced5bfd15b2bbc22efc5c3c0f5c12138001fdd357a3a56bfa6b43742d63b9daa/_8.jpg" /&#62;


&#60;img width="2000" height="1700" width_o="2000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/61153450e0a04cc7927c0b01b6967b19cd1bfe30991620c91fdd5969ad6a1b3c/_9.jpg" data-mid="231740455" border="0"  src="https://freight.cargo.site/w/1000/i/61153450e0a04cc7927c0b01b6967b19cd1bfe30991620c91fdd5969ad6a1b3c/_9.jpg" /&#62;


Package Design


	&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/76c460a2d1b0cc8ecd71e4532974a07ae3fb1445dc89c6519e20192007eb4050/_10.jpg" data-mid="231741514" border="0"  src="https://freight.cargo.site/w/1000/i/76c460a2d1b0cc8ecd71e4532974a07ae3fb1445dc89c6519e20192007eb4050/_10.jpg" /&#62;

In the label design, the vintage mood and texture characteristic of printmaking are reflected, highlighting the depth and form of color-filled areas. 
It conveys the warmth of handcrafted work along with a rich visual density.


	판화 특유의 빈티지한 무드와 질감을 반영하고,
색으로 채워진 면의 깊이와 조형미를 강조한 그래픽입니다.

수작업에서 느껴지는 따뜻한 감성과 풍부한 시각적 밀도를 함께 표현합니다.
	

Inspired by Lee Bae


	CLIENT SeoulianART DIRECTION Foundation toa

</description>
		
	</item>
		
		
	<item>
		<title>TTam</title>
				
		<link>https://foundation-toa.com/TTam</link>

		<pubDate>Wed, 06 Nov 2024 07:10:01 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

		<guid isPermaLink="true">https://foundation-toa.com/TTam</guid>

		<description>&#60;img width="5079" height="1758" width_o="5079" height_o="1758" data-src="https://freight.cargo.site/t/original/i/2add1e0f507761e3c51e6f13077bcd1a0aeaa1db42c47d192799378daa7a7d01/Banner_02_-1-.jpg" data-mid="221306499" border="0"  src="https://freight.cargo.site/w/1000/i/2add1e0f507761e3c51e6f13077bcd1a0aeaa1db42c47d192799378daa7a7d01/Banner_02_-1-.jpg" /&#62;


	TTam Brand Identity Design

TTam is a wearable luxury bag brand launched in Seoul in 2024, creating artisanal objects of aesthetic value for daily life.&#38;nbsp;
The brand name embodies the meaning of "A desire to possess or take" ‘TTam’
and also symbolizes the craftsmanship behind each creation ‘TTam’.


탐은 2024년, 서울에서 런칭한 미학적인 일상을 위한 한 점의 공예적 오브제를 만드는 웨어러블 럭셔리 가방 브랜드입니다.
“가지거나 차지하고 싶은 마음”이라는 의미의 ‘탐’과 공예를 은유하는 한 ‘땀’의 의미를 담았습니다.&#38;nbsp; &#38;nbsp;


	&#60;img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1fb9fa8a86955ef8eef2a0999743ca8559e5fe4a58d6a0b318293bd5f50ecd49/img20240819_09354491.jpg" data-mid="221260136" border="0"  src="https://freight.cargo.site/w/1000/i/1fb9fa8a86955ef8eef2a0999743ca8559e5fe4a58d6a0b318293bd5f50ecd49/img20240819_09354491.jpg" /&#62;
	&#60;img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a9a19484181dc802ae9c2c3fb6c611bf712e3131937ab9d716fe4a6d114cc218/img20240819_11063244.jpg" data-mid="221260140" border="0"  src="https://freight.cargo.site/w/1000/i/a9a19484181dc802ae9c2c3fb6c611bf712e3131937ab9d716fe4a6d114cc218/img20240819_11063244.jpg" /&#62;
	&#60;img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ffdaa693dc558c3c473860f677df638005677ee6b9a60a898281b61b58b4a9d5/img20240819_09421587_2.jpg" data-mid="221260138" border="0"  src="https://freight.cargo.site/w/1000/i/ffdaa693dc558c3c473860f677df638005677ee6b9a60a898281b61b58b4a9d5/img20240819_09421587_2.jpg" /&#62;

	&#60;img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/618766a662eb56d051b5ab21a13c3127dfa0b9f461a965d70ca5f371c5b29fcb/img20240819_09374253.jpg" data-mid="221260137" border="0"  src="https://freight.cargo.site/w/1000/i/618766a662eb56d051b5ab21a13c3127dfa0b9f461a965d70ca5f371c5b29fcb/img20240819_09374253.jpg" /&#62;
	&#60;img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/268c52ac7638f8cce15a691edce605e600bbad3fe3d4cc78b931adcf86e73e07/img20240819_09440912.jpg" data-mid="221260139" border="0"  src="https://freight.cargo.site/w/1000/i/268c52ac7638f8cce15a691edce605e600bbad3fe3d4cc78b931adcf86e73e07/img20240819_09440912.jpg" /&#62;

	&#60;img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b194809058646f2ac44b625247d9da4c13b3f636a48c98fa52b336f4ffe04263/img20240819_09463602.jpg" data-mid="221260383" border="0"  src="https://freight.cargo.site/w/1000/i/b194809058646f2ac44b625247d9da4c13b3f636a48c98fa52b336f4ffe04263/img20240819_09463602.jpg" /&#62;

	
	Starting from each meticulously crafted stitch, we infuse artisanal elements into our brand image, capturing the spirit of craftsmanship.
We express the brand's visual identity with a perspective that views everything inherent in daily life as art.

한 땀의 바느질에서 시작되는 장인정신을 공예적 요소에 담아 브랜드 이미지를 구축하고일상성에 담긴 모든 것을 예술로서 바라보는 관점으로 브랜드의 전체 비주얼을 표현했습니다.

	
	Logo Design
	

 &#38;nbsp; &#38;nbsp;
We incorporated the shape of a display stand, where a singular piece of art is showcased, into the connection between the two Ts in our logo. Additionally, the design highlights the image of a single thread emerging from a hole, spreading outward and connecting as individual stitches.

	
한 점의 작품이 전시되는 작품대의 형상을 T와T를 잇는 방식에 접목했습니다.또한 구멍에서 시작되어 실이 퍼져나가 한 땀의 바느질로 이어지는 형상을 포인트로 디자인 되었습니다.


	&#38;nbsp;&#38;nbsp;


Brand Identity
&#60;img width="3160" height="1759" width_o="3160" height_o="1759" data-src="https://freight.cargo.site/t/original/i/f4cc027de25df4e46e21ef475c001697dc2af2bef8f0ec798200b5bdfd08cce3/TT.png" data-mid="221306258" border="0"  src="https://freight.cargo.site/w/1000/i/f4cc027de25df4e46e21ef475c001697dc2af2bef8f0ec798200b5bdfd08cce3/TT.png" /&#62;

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2164a5b2605ad76e9fc3e458243bcbba15eb44158a1c002d3228e9e38f5de4df/08_DA.png" data-mid="221258244" border="0"  src="https://freight.cargo.site/w/1000/i/2164a5b2605ad76e9fc3e458243bcbba15eb44158a1c002d3228e9e38f5de4df/08_DA.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b340f7dd8d598227ebacbeeea5509540b56d6fd96bf7d03d84961f11d11375df/05_DA.png" data-mid="221258241" border="0"  src="https://freight.cargo.site/w/1000/i/b340f7dd8d598227ebacbeeea5509540b56d6fd96bf7d03d84961f11d11375df/05_DA.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7383eb2d5db05e9948dede22448d483731836127cd70a07fd4af5b7db69bb118/07_DA.png" data-mid="221258243" border="0"  src="https://freight.cargo.site/w/1000/i/7383eb2d5db05e9948dede22448d483731836127cd70a07fd4af5b7db69bb118/07_DA.png" /&#62;


&#60;img width="4000" height="2931" width_o="4000" height_o="2931" data-src="https://freight.cargo.site/t/original/i/d4fe60b2d648db78693ac3da8397106d3974a10e615d64aaa6bd97441b066d1a/AP.jpg" data-mid="221260134" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d4fe60b2d648db78693ac3da8397106d3974a10e615d64aaa6bd97441b066d1a/AP.jpg" /&#62;


&#38;nbsp; &#38;nbsp; 


&#38;nbsp; &#38;nbsp; 


	&#60;img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e187b9eadc478150744140f66979e06b62c74d4b6cc6c585c086a80044c1a164/Test_08.jpg" data-mid="221306273" border="0"  src="https://freight.cargo.site/w/1000/i/e187b9eadc478150744140f66979e06b62c74d4b6cc6c585c086a80044c1a164/Test_08.jpg" /&#62;
	&#60;img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ece476c29950cba52d2c477d7a378378f65683eaf157ee044f308afe77867e37/Test_09.jpg" data-mid="221306274" border="0"  src="https://freight.cargo.site/w/1000/i/ece476c29950cba52d2c477d7a378378f65683eaf157ee044f308afe77867e37/Test_09.jpg" /&#62;


	CLIENT TTamART DIRECTION Foundation toaBRAND STRATEGY Youn Jin
WEBSITE DEVELOP FACTO&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>WRY</title>
				
		<link>https://foundation-toa.com/WRY-1</link>

		<pubDate>Fri, 20 Oct 2023 07:44:46 +0000</pubDate>

		<dc:creator>FOUNDATION TOA</dc:creator>

		<guid isPermaLink="true">https://foundation-toa.com/WRY-1</guid>

		<description>&#60;img width="2438" height="844" width_o="2438" height_o="844" data-src="https://freight.cargo.site/t/original/i/06e6eea881f9324b6e1862f3b30e21fcc7d84042049308582639fba6b506487d/-2023-09-18--3.12.35.png" data-mid="194293662" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/06e6eea881f9324b6e1862f3b30e21fcc7d84042049308582639fba6b506487d/-2023-09-18--3.12.35.png" /&#62;


	WRY Brand Identity Design
It is a compound word naming that takes the first three characters of makgeolli and lists them in order of easy pronunciation.&#38;nbsp; WRY can pronunced by WOORY, or Lai&#38;nbsp; in Korean.


막걸리의 주재료 3가지의 앞글자를 따, 발음하기 쉬운 순서로 나열한 합성어 네이밍입니다. 
WRY는 우리, 혹은 라이라는 한글 발음으로 읽을 수 있습니다.&#38;nbsp;


&#38;nbsp;&#38;nbsp; 

	
	&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/8caf2c1a26ffaaf9696f6693a60f0bb61b456fd07a5fce85f9d99af15bdd2a70/0297.jpg" data-mid="194293700" border="0"  src="https://freight.cargo.site/w/1000/i/8caf2c1a26ffaaf9696f6693a60f0bb61b456fd07a5fce85f9d99af15bdd2a70/0297.jpg" /&#62;

	&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4fd0bfa028c6b44f9c512a5f0a15ce7b1b0e288c9e91ad6eb7503939c4d5c725/0293.jpg" data-mid="194293701" border="0"  src="https://freight.cargo.site/w/1000/i/4fd0bfa028c6b44f9c512a5f0a15ce7b1b0e288c9e91ad6eb7503939c4d5c725/0293.jpg" /&#62;

	&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/42260b780bb7b7379200e8a0cd4e82a47c5c2933c1e7ac21e79a9aafb4665e3e/0278.jpg" data-mid="194293702" border="0"  src="https://freight.cargo.site/w/1000/i/42260b780bb7b7379200e8a0cd4e82a47c5c2933c1e7ac21e79a9aafb4665e3e/0278.jpg" /&#62;


	By borrowing the shape of the bottle that refers to the tone and manner of elegant white porcelain, it unravels our beauty from our current senses.


우아한 백자의 톤앤매너를 참고한 병의 모양을 차용, 현대적인 감각으로 바라본 우리의 미를 풀어냅니다.
	

&#38;nbsp; &#38;nbsp; 

We have built an image that focuses on the essence of makgeolli and creates our own new "Korean liquor" culture, breaking away from the unique image of traditional liquor and the custom of enjoying alcohol. It has the essence of a brand with an angle that modernizes the Eastern meaning of products focused on our liquor.

	
‘전통주’ 고유의 이미지와 술을 즐기는 관습에서 벗어나 막걸리의 본질에 집중하고 우리만의 새로운 ‘우리술’ 문화를 만들어내는 이미지를 구축하였습니다. 우리술 본재료에 집중한 상품을&#38;nbsp;동양의 미와 함께 현대적으로 표현하는 각을 지닌 브랜드의 본질을 지녔습니다. &#38;nbsp;


Brand Identity&#60;img width="1276" height="1134" width_o="1276" height_o="1134" data-src="https://freight.cargo.site/t/original/i/c2d59b6a39633851eb023dfbea54fc18cec9209afead3bb518ee55055cd84017/-2023-09-18--4.07.40.png" data-mid="194293796" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/c2d59b6a39633851eb023dfbea54fc18cec9209afead3bb518ee55055cd84017/-2023-09-18--4.07.40.png" /&#62;
	

	&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/037a72ee5b06da9719c4ed846f93c5ccc9d9fdc04cf88af8df4d11fe490549b6/0384.jpg" data-mid="194293802" border="0"  src="https://freight.cargo.site/w/1000/i/037a72ee5b06da9719c4ed846f93c5ccc9d9fdc04cf88af8df4d11fe490549b6/0384.jpg" /&#62;
	&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/007388d95cac7c41da8d61b93f1f0961f1ebb6a3eab2d6cd4fe1da8584ba8651/0492.jpg" data-mid="194293803" border="0"  src="https://freight.cargo.site/w/1000/i/007388d95cac7c41da8d61b93f1f0961f1ebb6a3eab2d6cd4fe1da8584ba8651/0492.jpg" /&#62;
	&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4f82a6bbd28105716ee94c6356960dd09643026b9e7949d0d96998c0daa552af/0410.jpg" data-mid="194293804" border="0"  src="https://freight.cargo.site/w/1000/i/4f82a6bbd28105716ee94c6356960dd09643026b9e7949d0d96998c0daa552af/0410.jpg" /&#62;

	
	CLIENT WRY BreweryART DIRECTION Foundation toaBRAND STRATEGY Youn JinBRAND DESIGN Jung Su Jin
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